Author(s): Ahmad Zayed T Bataineh
This study examined how transformational leadership practices affect sale representatives’ satisfaction and performance in U.S. telecommunication companies (USTCs). We chose to evaluate USTCs because these companies arecrucial for the U.S. economy and substantiallyinfluence the U.S. gross domestic product. We specifically tested how transactional and transformational leadership styles used by U.S. telecommunication supervisors affected the satisfaction and self-reportedperformance of USTCsales representatives. In addition to the role of leadership styles, we also tested for any moderating effects associated with self-respect and leadership treatment toward sale representatives (romance of leadership). To test our various hypotheses, we collected questionnairesfromsale representatives working at four USTCsin the southern U.S. SPSSmultiple regression analysis of the questionnaire responses indicated thatself-respect and a transformational leadership style weremost strongly correlated with employee satisfaction. Additionally, self-respect, romance of leadership, and transformational leadershipwere most strongly correlated with employee performance. Our findings indicate that supervisors and managers should adopt a transformational leadership styleto increase theirsales representatives’ performance and satisfaction.