Author(s): Ricardo Fernando Cosio Borda, Liz Maribel Robladillo Bravo, Isabel Menacho Vargas, Monica Elisa Meneses-La-Riva, Ra�l Alberto Rengifo Lozano, Francis Esmeralda Ibarguen Cueva
For many people there is not much clarity about the level of relationship between the Academy and the problems of the Society. Perhaps the first question to be asked is: is there a need for such a relationship, or is it not necessary? Then doubts arise as to how it can be proven that there should be this interrelation; meanwhile, it could be qualified as a risk or uncertainty, which can positively or negatively affect the country. The model is supported by the results of indicators from OECD and World Economic Forum reports. This paper develops the first reasons that justify this approach and presents the Problem/Solution/Product/Project model and the first findings of two applications and some lessons learned.