Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Usage of Voice Assistant in Time of Covid 19 as a Touchless Interface

Author(s): Pooja Darda, Varsha Nerlekar, Ujwala Bairagi, Meenal Pendse, Moumita Sharma

In order for a company to create a high desire to pay for its products/services, it must first learn about its customers' expectations (latent or explicit). Understanding customers' needs assists the company in providing better services and products, which in turn aids in the development of value for both the company and the consumer. As the COVID-19 pandemic continues to spread throughout the world, consumer health issues are becoming increasingly expensive when dealing with businesses. The epidemic of COVID-19 altered the mindset of customers toward health and safety regulations. The goal is to limit the amount of physical touch while increasing the amount of contactless contacts in order to lessen the danger of infection, and businesses have already begun to recognize this. It is common for people to utilize their voice assistants, such as Amazon's Alexa, Apple's Siri, and Microsoft's Cortana, for emergency response purposes. This allows them to stay connected with friends and family while also connecting them with important resources and aid for COVID-19 diagnosis.

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