Author(s): Bharti Malukani
This research paper examines the relationship between mobile applications of food service aggregators and the demographic characteristics of consumers. The study focuses on smart phone users who utilize mobile applications to order food, a basic necessity of life. The findings suggest that income levels play a crucial role in determining the frequency of online food purchases and the amount of money spent. Lower-income groups tend to spend less money per order, while higher-income individuals are inclined to spend more. Additionally, the study reveals that the size of the family also influences the expenditure and the preferred meal type per order. Snacks emerged as the most popular meal type, followed by dinner. This research provides valuable insights into the interplay between demographic factors and consumer behavior in the context of online food ordering through mobile applications.