Retail Brand Management: A Literature Review
Author(s): Valentín Gallart-Camahort, Luis Callarisa Fiol and Javier Sánchez García
Consumers Insights to Purchase G-Shock Wristwatch
Author(s): Gunjan Malhotra
Exploring Entrepreneurial Characteristics and Motivational Factors Among University Students
Author(s): Parveen kumari and Satinder kumar
Evaluating the Impact of Construction Risk Factors on Project Performance in India: Structural Equation Modeling
Author(s): Manpreet Kaur and Rajwinder Singh
Webaccesspro: An Artificial Intelligence Start up in Crowded Market
Author(s): Dr. Prem Prakash Dewani and Karnika Bains
Factors Influencing Women's Perception of Website Attributes and Purchase Intentions
Author(s): Vaishali Hemant Pardeshi and Vandana Khanna
E-Tourism: How Customers Intention to use be Affected?
Author(s): Anthony Tik-Tsuen WONG
Does Consumer Demographics Effects Store Loyalty in Departmental Stores?
Author(s): Mujibur Rahman, Md. Chand Rashid, Jitender Kumar and Ashish Gupta
Green Morning (A): Tree Transplantation, Exploring Growth Strategies in Emerging Economies
Author(s): Dr. Prem Prakash Dewani and Ayushi Gangwar
Attribution Modelling in Marketing: Literature Review and Research Agenda
Author(s): Jitendra Gaur and Dr. Kumkum Bharti
Retail Service Quality and Customer Commitment: The Role of Affective and Continuance Commitment on Word of Mouth Communication
Author(s): Dr. Priti Bakhshi and Dr. Charu Dubey
Propaganda as Communication Strategy: Historic and Contemporary Perspective
Author(s): Mohit Malhan and Dr. Prem Prakash Dewani
Cento-Tel Data Products for the us Market: Pricing Strategy and Demand Forecasting for New Products
Author(s): Vikas Gupta and Dr. Prem Prakash Dewani
Barriers Towards the Adoption of Digital Learning Platforms
Author(s): Sayantan Khanra, Manikanta Budankayala and Surya Tej Doddi
Do Impulsive Buying Influence Compulsive Buying?
Author(s): Bidyut Jyoti Gogoi
Survivability and Resilience of Supply Chain System Post-Pandemic in India
Author(s): Ramanjaneyulu Mogili, Kashmira Ganji and G.V.R.K Acharyulu
Revealed Comparative Advantage Index: An Analysis of Regional Comprehensive Economic Partnership from Indian Perspective
Author(s): Dr. Monika Jain
A Critical Study on Indian Premier League (IPL) and Its Marketing Implication to Overcome the Challenges of Controversy, Clutter and Significance Beyond Cricket
Author(s): Rajesh. J, Ramanjaneyulu Mogili and Sivakumar. V. J
Understanding the Determinants of Young Indians Shopping Intention During Covid-19
Author(s): Rabindra Kumar Jena
Impact of type Fonts on Branded Product Purchase in Sustainable Emerging Economies of African Region Evidence from Mauritius on a Gendered Based Study
Author(s): Thanika Devi Juwaheer, Sharmila Pudaruth, Rajesh Sannegadu and Kooldeep Sahye