Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles Inpress - Volume 27, Issue 2

• The Adoption of Digital Political Communication Strategies during the Electoral Campaign of Presidential Candidates and Non−Presidential Candidates
  Author(s): Senda Baghdadi

• Design and Development of Scale of Measurement for Effective Service Delivery in India
  Author(s): Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha

Articles Inpress - Volume 26, Issue 1

• Adventure Tourism in Northern States of India
  Author(s): Sourav Mangoch and Deepak Jain

Articles Inpress - Volume 27, Issue 3

• Are Returns Conditional upon the Beneish M score?
  Author(s): Girish Jain and Amarnath Bose

• Job Satisfaction and Brand Reputation in the Setting of Higher Education Institutions: A Mediating Role of Viral Marketing
  Author(s): Venus Kalra and Rohan Sharma

• Factors Affecting the Efficiency of Indian Banks using Camels Model Via Panel Data Analysis
  Author(s): Rashmi Soni and Srijanani Devarakonda

• Production Contract and Farm Efficiency: Case of Wheat Growers in North India
  Author(s): Saroj

• 24-Hour Online Shopping: A Study in Indian College Online Shoppers
  Author(s): Sau K Leung

• Customer Experience of Banking Self-Service Technologies in India′s An Empirical Study
  Author(s): Thirupathi Chellapalli

• Employee Behaviour towards using ICT devices in Urban Public Transportation: An Empirical Study
  Author(s): Thirupathi Chellapalli

• A Conceptualization of Marketing through the Perspective of Semiotics
  Author(s): Apurva Bakshi and Sapanpreet Kaur

• Acknowledging the women entrepreneurshipâ??s scope in J&K through recognizing effect of digitalization
  Author(s): Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

• Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence
  Author(s): Jaheer Mukthar KP, JK Singh and Sanjay Kumar Singh

• Analyzing the Causal Relationship between Selected Macro-Economic Variables and Happiness Index: Empirical Evaluation from Indian Economy
  Author(s): Gunjan Anand, Tarika Nandedkar and Amit Kumar

• A Study of Green Marketing Strategies Adopted by Marketers
  Author(s): Krishanveer Singh

• The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress
  Author(s): Mano Ashish Tripathi, Ravindra Tripathi, Shekhar Saroj and Uma Shakar Yadav

• Social Entrepreneurship and the Capability Approach: An Empirical Study
  Author(s): Madan Lal, Ramesh Kumar and Rakesh Kumar

• ESG Derivatives and Factoring Sustainability in Investment Management
  Author(s): Sumit Kumar

Articles Inpress - Volume 27, Special Issue 3

• Hierarchical Structure Modelling of Factors Affecting Technology Adoption by MSMe
  Author(s): Sujeet Shivaji Patil, Ashutosh Vashishtha and Vikram Neekhra,

• Analyzing the Influence of Digitalization in Women Entrepreneurship using Entrepreneurial Orientation
  Author(s): Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

• "Enhancing Women Entrepreneurs′ Performance of Micro and Small Enterprises in Bangladesh: Mediating Variable is Entrepreneurial Competency."
  Author(s): Tapas Bala

• An Empirical Study Examining the Special Event of J&K′s Adoption of Digital Financial Inclusion
  Author(s): Suhail Gupta, Syeda Shazia Bukhari and Prerna Katoch

• Exploratory review of ESG factor attribution to the Portfolio Return in Fama-French Factor Model Framework
  Author(s): Sumit Kumar

• A Review ESG Performance as a Measure of Stakeholders Theory
  Author(s): Sumit Kumar

• An Empirical study on The Role of Cashless Economy In Bank Marketing
  Author(s): Nidhi Shree and S. Durga

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