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Metaverse Marketing Effectiveness: The Role of Involvement and Argument Quality
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The Evolution, Impact Mechanisms, and Research Framework of Virtual Influencer Marketing: A Systematic Review of the Literature
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EXPLORING THE FACTORS AFFECTING PERCEIVED SERVICE QUALITY IN HIGHER EDUCATION
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An Empirical Study on Strategic Decision Making: Impact of Taxation and Financial Advisory Leadership
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Does awareness enhance the adoption of digital marketing among small enterprises in Saudi Arabia?
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Environmental Communication and Consumer Perception: Evidence from Branded Fuel Advertising
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Enhancing Patient Satisfaction through Service Quality Excellence in Public Healthcare Institutions: Evidence from Selected Districts of Odisha
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AI Adoption, Entrepreneurial Competency, and Entrepreneurial Intention Among Ghanaian University Students
Author(s): Timothy Kwabla Zilevu,Michael Kwame Mickson,Linda Ethel Naa Akaibi Narh, Rockson Opare Boateng, Andrews Ayiku, Vasmine Mercy Yehowa Adom Asamoah Gyan
Analyzing the Impact of Merger and Acquisitions on the Financial and Stock Performance of Selected Indian Banks
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Naming Bonds: How Ghanaian Brands' Use of Nicknames and Consumer Names Influence Trust, Perceptions, and Disposal Behaviors
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Artificial Intelligence as Pedagogical Equalizer: A Theoretical Framework for Equitable, Culturally Responsive Instruction in Institutes of Technology
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Formal Education as a Catalyst for Sustainable Entrepreneurship Development: An Integrated Model of Educational Factors and Entrepreneurial Personality Traits
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