+44-7480022681
+44-7480022681An Enhancement of Takaful Marketing in Malaysia in the 21st Century
Author(s): Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman
Economic Benefit and Implication of Exploring Prisoners Employment: Scholars Perspective for Case of the Nigerian Inmates in Malaysia
Author(s): Yusuff Jelili Amuda, Abideen Adeyemi Adewale and Oladokun Nafiu Olaniyi
Kuwaiti Consumers Attitudes towards Adapted Perfume Advertisements: The Influence of Cosmopolitanism, Religiosity, Ethnocentrism and National Identity
Author(s): Mohamed M. Mostafa, Fajer S. Al-Mutawa and Mohaned T. Al-Hamdi
Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction
Author(s): Achutha Jois
Online Video Narratives-Striking the Right Chords?
Author(s): Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya
Digital Integrated Marketing Communication (Dimc) and its Logical Relationship with Co-Branding and Brand Values with Reference to Coke Studio
Author(s): Anand Shankar Raja M
Impact of Services Quality in E-Banking: Evidence from Indian Public Banks
Author(s): Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam
A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy
Author(s): Jayshree Jaiswal
An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing
Author(s): Ram Komal Prasad and Sanjeev Verma
E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses
Author(s): Isar Kiani, Fariba Latifi and Fatemeh Aliakbari
Measuring and Managing Returns to In-Store free Sample Promotions
Author(s): Chanil Boo
An Examination of Customer Relationship Value in high vs low Technology Industries
Author(s): Neeru Sharma