Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China
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The Impact of Cosmetics Industry Social Media Marketing on Brand Loyalty: Evidence from Chinese College Students
Author(s): Man Qiutong and Md. Jahidur Rahman
The Auditor's Professional Judgment Process
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Does Joint Marketing Promotions Result In a Prisoners Dilemma?
Author(s): Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,
The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers
Author(s): Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,
Adopting Social Media and Identifying Return on Investment from Using Social Media as Marketing Tool amongst Kuwaiti Smes
Author(s): Dr. Rashed Alhaimer