+447897074703
+447897074703Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
FROM CUSTOMER SATISFACTION TO CUSTOMER DELIGHT USING A SUSTAINABLE AND COST EFFECTIVE ORGANIC MARKETING STRATEGY
Author(s): Prakash M C*, Dinesh J
A CONSUMER AND BUSINESS CENTRIC APPROACH TO EXPAND BUSINESSES SELLING ORGANIC PRODUCTS GEOGRAPHICALLY USING FRANCHISE BUSINESS MODEL AND REAL-TIME SENTIMENT ANALYSIS
Author(s): Prakash M C*, Dinesh J
Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka
A Qualitative Comparative Analysis of Paid, Owned, and Earned Media: Key Attributes Shaping Consumer Brand Attitude on Social Media
Author(s): Priyanka Sharma, Amit Kumar, Shailesh Singh Thakur and Parul Sharda
Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman
The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
Author(s): Soumendu Biswas
Non-Monetary Incentives and Risky Choices
Author(s): Shahriar Gias and Jeffrey Forrest
A Comparative Study of Indirect Tax Revenue with GDP in India, Canada and Brazil: With Special Emphasis on Goods and Service Tax Network (GSTN) in India
Author(s): Apurva Shukla and Anurika Vaish
Stakeholder Insights on Grievance-Handling Procedures in Higher Education Institutions: A Satisfaction Study
Author(s): Monika Singh, Abhijeet Singh and Rahul Choudhary
Exploratory Study of the Influence of Nudge-based Communication and Fear-based Communication on the Attitude and Behavior of Burkinabe Mothers towards Childhood Malaria Vaccine
Author(s): Saidou Ouedraogo and Theophile Bindeoue Nasse
Leveraging Artificial Intelligence in Brand Marketing and Brand Management for Micro, Small and Medium Enterprises through Bibliometrics
Author(s): Sunita Vaibhav Gujar, Avni Suresh Thakkar, Amit Kumar, Sampada Mashirkar and Ashima Varghese
Outlining the Evolution and Impact of Competency Mapping across Industries: A Bibliometric Study
Author(s): Partakson Romun Chiru, Prajala Rai, Prashanti Tamang, Chithung Mary Thomas, Mutum Minarani Devi, Naorem Birendra Singh and Tejnarayan Thakur
The Role of Overconfidence and Herding in Stock Market Bubbles and Crashes
Author(s): Madhuri Prabhakar and Sameer Varma
Assessing the Role of UPI in Enhancing Financial Inclusion and Digital Trust: An Empirical Study from India's Emerging Economy
Author(s): Komal Naroliya and Anil Sharma
Digital Marketing Transformation: Evaluating the Role of AI and Big Data in Consumer Engagement
Author(s): Saketh Reddy K, Gondesi Santhoshi Kumari, Akarsh Reddy Tatimakula, Ashok M.L, Maltesh S Kulkarni and Mahabub Basha S