+447897074703
+447897074703Drivers of Social Media User Motivation Examined Through Online Brand-Related Activities Impacting Marketing Outcomes: A Conceptual Framework
Author(s): Kashika Chadha, Yukti Ahuja
An Empirical Analysis of Consumer Payment Choices in Indian E-commerce: Domestic vs. International
Author(s): Samir Ul Hassan, Joel Basumatary
The Role of Grit and Emotional Intelligence in Managing SoldierÂ’s Stress: Implication for Marketing Approaches
Author(s): Raveena Sisodiya, Charu Dhankar
Instagram as a Marketing Tool for the Promotion of Bollywood Films
Author(s): Shubhangi Salokhe, Shubham Salokhe
Effect of Company Strategies on Organizational Performance in Nigerian Construction Industry
Author(s): Muktak Vyas, Sonika Parashar
Leveraging Hr and Marketing Practices to Foster Innovation in the Indian Handloom Sector
Author(s): Reshmi JK Babu, Shekar Babu, P.S. Rajeswari
Sustainability and Green Supply Chain Practices: An In-Depth Analysis
Author(s): Sumit Rastogi, Rachita Kapoor Bhasin, Priyanshi Sharma
Optimizing Restaurant Performance Metrics through Menu Cost Management
Author(s): Abheek Pramanick, Sumant Sharma and Anish Slath
Impact of Digital Marketing on Consumer buying Behavior in the Dairy Industry
Author(s): Venugopal B and Prakash, K.C.
Analyzing Effectiveness of New Emerging Technologies on Reshaping Human Resource Department
Author(s): Gopalakrishnan G, Sweta Banerjee and Shilpa Gaidhani
Brand Equity in the Luxury Market: A Study of Consumer Perceptions and Premium Pricing
Author(s): Neelam Raut, Archana Borde, Shailesh Tripathi, Nimita Srivastava Nimkar and Amar Prabhakar Narkhede
Digital Entrepreneur and Innovation: Investigating the Role of Social Media in Start-Up Success
Author(s): Malini Jain, Anand Dhutraj, Vaibhav Kulkarni and Jestin Johny
Transforming Tourism through AI: A Kerala Case Study using SMART Model
Author(s): Kavita Sasidharan Kulkarni and Jayanthi B V
Milk Labels and Mindsets: Analyzing Consumer Reactions to Health and Quality Claims
Author(s): Suganya S, Pathamuthu P, Josili V and Manju R
Exploring the Ethical Implications of AI-Enhanced Hiring Practices in Delhi NCR Consulting Firms
Author(s): Ritika Sahrawat and Gurvinder Kaur