Impact of Emotional Labor Strategies on Emotional Exhaustion: Mediating Effect of Anxiety in Pakistani Hotel Industry
Author(s): Nazia Rafiq, Dr. Abdus Sattar Abbasi, Shrafat Ali Sair and Ahmed Muneeb Mehta
Is Smartphone Loafing Energizing, Creative, Innovative and Productive at the Workplace?
Author(s): Fouzia Hadi Ali and Ahmed Muneeb Mehta
The Determinants of Customer Shop Online: A Case of Study from Indian Context
Author(s): Dr. Jaipal Rathod and Mr. Gosala Raju
Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory
Author(s): Arvin Subramanian, Dr. A. Seetharaman and Dr. K. Maddulety
Changing Consumer Behaviours towards Online Shopping - An Impact of Covid 19
Author(s): Anupam Sharma and Deepika Jhamb
Affective Priming Technique in Advertising - An Empirical Study with Reference to Fast Moving Consumer Goods Sector
Author(s): N Meena Rani and Divya Nair
Technology Acceptance Model and Social Commerce Sites Usage: An Impact of Social Influence and Social Capital
Author(s): Kamaljeet Kaur and Dr. Satinder Kumar
Incorporating Sustainability in the Realm of Marketing: A Theoretical Framework
Author(s): Pingali Venugopal
Gen Z, Instagram Influencers and Hashtags Influence on Purchase Intention of Apparel
Author(s): Ouya Huang and Lauren Copeland
A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction
Author(s): Ragu Prasadh Rajendran and C. Joe Arun