+447897074703
+447897074703Driving Sustainable Consumption Through Marketing: Strategic Insights on Gender Equality, Consumer Behaviour, and Logistics
Author(s): Kiran Kumar Thoti, Bikash Ranjan Debata, AVR Mahadev, Ranjith P V, Aparna J Varma and Meda Srinivasa Rao
Predictive Inventory Management using Data Mining in the Retail Sector
Author(s): Nishant Agrawal, Ankur Roy, Nitin Kr. Saxena and Priyanka Jain
Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
Brand Positioning and Compensation Management in Quick Commerce Domestic Help Services - An Empirical Study on Urban Company's 'Insta Maid'
Author(s): Mohd Moinuddin Mudassir, Riazuddin Ahmed, Nafeesathul Basariya Mohamed Ismail and Md Faiz Ahmad
Measuring Fundamental and Technical Analysis of Selected Companies of Telecommunication and Automobile Sector in India
Author(s): Pavithra J, Gunjan Sharma, Jyotika Bahl, Swati Ojha and Prasanta Chatterjee Biswas
A Thematic Analysis of Expert Insights on Trends Including Technological Advancements, Sustainability - Navigating the Future of Shipping
Author(s): Deena Jacob and Usha S
Doption Intention for Electric Two Wheelers in Bangalore: The Role of Subsidy Reductions, Environmental Concern, and Innovation Preference
Author(s): Praveen S K, Sanju Rani, Rakshita M. Allappanavar, Ganesha K S, Srijan Anant and Shashank S V
The Impact of Influencer Venture Success on Cyber Entrepreneurial Intentions of College Students
Author(s): Linda Narh, Kofi Aning Jr., and Ibn Kailan Abdul-Hamid
Use â?? Trust â?? Stay: From Satisfaction to Loyalty Decoding Path for Mobile Banking Apps
Author(s): Arjun Ganguly and Saugat Ghosh
Intentions for Engaging in Novel Experience: Scale Development and its Relationship to Motivational Autonomy through a Mixed-Methodology Approach
Author(s): Zhuofan Zhang
Applications and Impacts of Blockchain Technology on the Modern Business Environment
Author(s): Ganesh K, Rajiv Gandhi Salai, Balagouda Patil, Sumita Joshi, Arpan Shrivastava, Ashok J and Nihal Bhatt
Effect of Faculty Motivation, Management Support and Faculty Engagement on the Performance of Higher Educational Institutions
Author(s): Sushanta Kumar Mishra, Namita Rath and Rushil Varma
Intellectual Knowledge-base of Influencer Marketing: A Systematic Literature Review Approach
Author(s): Divyashree M and Subin MK
Wearable Tech for Sustainability: How Real-Time Health Data is Redefining Preventive Healthcare Marketing
Author(s): Sunday Clement
The Impact of Digital Marketing Innovations on Gen Z Consumer Behaviour: An Empirical Study through the Lens of Sustainable Development
Author(s): Rashmi Arun Phirake and Pradnya Swaroop Bhambure
Touch Points that Matter: Multi Sensory Marketing for Gen Z Engagement in Diverse Indian Sectors
Author(s): Manpreet Kaur Bhatia, Amrita Rajput, Amrita Baid More, Shweta Pandit, and Aniket Sane
Linking Organizational Culture and Employer Brand Perceptions through Multiple Mediators
Author(s): Soumendu Biswas
The Impact of AI-Generated Virtual Influencers on Human Brand Loyalty: A Neuro- Marketing Study
Author(s): Malini Jain
Predictive Modelling of Customer Satisfaction and Loyalty in the Indian Tourism and Hospitality Industry: An Empirical Analysis
Author(s): Tushar K Savale
The Great Digital Divide: An Analysis of the Widening Gap and Divergent Trends in India's Urban and Rural Payment Ecosystems
Author(s): Priti and Anurika Vaish
A Comprehensive Review of Evolution of Digital Payment Methods in India
Author(s): Baljinder Kaur, Stuti Pandit
Integrating Artificial Intelligence with Banking Automation: A Strategic Analysis of Operational Efficiency and Risk Management in Indian Banks
Author(s): Shilpa Alshi CA
Optimizing Customer Relationships: Investigating the Role of E-Customer Management, Iot, and Customer Satisfaction in Driving Loyalty
Author(s): Soheli Ghose, Parimal Kumar, Irshad Ahmad, Sarita Nayak, Asjad Usmani and Nupur Angirish
From Brain to Business: The Role of Neuroscience in Marketing, HR, and Finance along with Ethical Issues
Author(s): Kriti Arya, Vandana Bhardwaj, Vandana Kumari and Divya Singh
A Survey on Perception and Challenges Faced by Farm Tourism Entrepreneurs in Adivasi Dominated Jungal Mahal Region of West Bengal
Author(s): Vikramaditya Malladeb, Sarita Mishra and Sudhansu Sekhar Nanda