Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites
Author(s): Ishfaq Hussain Bhat, Soumya Singh
Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis
Author(s): William C Martin, Arezoo Davari
Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation
Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos
Advanced IPA Assessment For Contemporary Exhibition VisitorâÂÂs Engagement Marketing
Author(s): Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen
Scale Development and Initial Validation for Consumption Masstige
Author(s): Solon Bevilacqua
Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment
Author(s): Salimi Mitra, Khanlari Amir
A New Perspective on the Cognitive Representation of Internal Reference Price
Author(s): Rajesh Chandrashekaran
Examining Frequency of Operating Interactive Voice Response System for Specified Purposes (in Mobile Telecommunication Industry)
Author(s): G Vaishnavi, S.K.G. GANESH