The Adoption of Digital Political Communication Strategies during the Electoral Campaign of Presidential Candidates and Non−Presidential Candidates
Author(s): Senda Baghdadi
Design and Development of Scale of Measurement for Effective Service Delivery in India
Author(s): Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha
Adventure Tourism in Northern States of India
Author(s): Sourav Mangoch and Deepak Jain
Are Returns Conditional upon the Beneish M score?
Author(s): Girish Jain and Amarnath Bose
Job Satisfaction and Brand Reputation in the Setting of Higher Education Institutions: A Mediating Role of Viral Marketing
Author(s): Venus Kalra and Rohan Sharma
Factors Affecting the Efficiency of Indian Banks using Camels Model Via Panel Data Analysis
Author(s): Rashmi Soni and Srijanani Devarakonda
Production Contract and Farm Efficiency: Case of Wheat Growers in North India
Author(s): Saroj
24-Hour Online Shopping: A Study in Indian College Online Shoppers
Author(s): Sau K Leung
Customer Experience of Banking Self-Service Technologies in India′s An Empirical Study
Author(s): Thirupathi Chellapalli
Employee Behaviour towards using ICT devices in Urban Public Transportation: An Empirical Study
Author(s): Thirupathi Chellapalli
A Conceptualization of Marketing through the Perspective of Semiotics
Author(s): Apurva Bakshi and Sapanpreet Kaur
Acknowledging the women entrepreneurshipâ??s scope in J&K through recognizing effect of digitalization
Author(s): Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta
Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence
Author(s): Jaheer Mukthar KP, JK Singh and Sanjay Kumar Singh
Analyzing the Causal Relationship between Selected Macro-Economic Variables and Happiness Index: Empirical Evaluation from Indian Economy
Author(s): Gunjan Anand, Tarika Nandedkar and Amit Kumar
A Study of Green Marketing Strategies Adopted by Marketers
Author(s): Krishanveer Singh
The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress
Author(s): Mano Ashish Tripathi, Ravindra Tripathi, Shekhar Saroj and Uma Shakar Yadav
Social Entrepreneurship and the Capability Approach: An Empirical Study
Author(s): Madan Lal, Ramesh Kumar and Rakesh Kumar
ESG Derivatives and Factoring Sustainability in Investment Management
Author(s): Sumit Kumar
Hierarchical Structure Modelling of Factors Affecting Technology Adoption by MSMe
Author(s): Sujeet Shivaji Patil, Ashutosh Vashishtha and Vikram Neekhra,
Analyzing the Influence of Digitalization in Women Entrepreneurship using Entrepreneurial Orientation
Author(s): Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta
"Enhancing Women Entrepreneurs′ Performance of Micro and Small Enterprises in Bangladesh: Mediating Variable is Entrepreneurial Competency."
Author(s): Tapas Bala
An Empirical Study Examining the Special Event of J&K′s Adoption of Digital Financial Inclusion
Author(s): Suhail Gupta, Syeda Shazia Bukhari and Prerna Katoch
Exploratory review of ESG factor attribution to the Portfolio Return in Fama-French Factor Model Framework
Author(s): Sumit Kumar
A Review ESG Performance as a Measure of Stakeholders Theory
Author(s): Sumit Kumar
An Empirical study on The Role of Cashless Economy In Bank Marketing
Author(s): Nidhi Shree and S. Durga