+447897074703 +447897074703Branding Beyond the Surface: How Employer Image Drives Citizenship Behavior in Private Banks
Author(s): Pallavi Pahuja*, Ruby Sharma, Aaruni Batta, Radhika Giri, Anu Jhamb
The Anatomy of Failed Shields: Key Factors in Bank Risk Breakdowns
Author(s): Ruby Sharma, Pallavi Pahuja*, Aaruni Batta, Radhika Giri, Rajesh Jhamb
A Study on Optimal Portfolio Construction Using Riskâ??Adjusted Performance Measures
Author(s): Jyothi G, Shruti Ravikumar, Monica S, Vishnu Govindan
Integrating Customer Perceptions into Strategic Customer Experience Management: A Dual Perspective Model
Author(s): Samminga Ashok Kumar*, D. Vijay Krishna, Lova Baliji
Leveraging Artificial Intelligence in Brand Marketing and Brand Management for Micro, Small and Medium Enterprises through Bibliometrics
Author(s): Sunita Vaibhav Gujar, Avni Suresh Thakkar, Amit Kumar, Sampada Mashirkar and Ashima Varghese
Outlining the Evolution and Impact of Competency Mapping across Industries: A Bibliometric Study
Author(s): Partakson Romun Chiru, Prajala Rai, Prashanti Tamang, Chithung Mary Thomas, Mutum Minarani Devi, Naorem Birendra Singh and Tejnarayan Thakur
The Role of Overconfidence and Herding in Stock Market Bubbles and Crashes
Author(s): Madhuri Prabhakar and Sameer Varma
Assessing the Role of UPI in Enhancing Financial Inclusion and Digital Trust: An Empirical Study from India's Emerging Economy
Author(s): Komal Naroliya and Anil Sharma
Digital Marketing Transformation: Evaluating the Role of AI and Big Data in Consumer Engagement
Author(s): Saketh Reddy K, Gondesi Santhoshi Kumari, Akarsh Reddy Tatimakula, Ashok M.L, Maltesh S Kulkarni and Mahabub Basha S
Green Banking Initiatives and Consumer Purchase Behaviour: Evidence from Urban Customers in Punjab
Author(s): Ruchika Nachaal and Parveen Singh Kalsi
A Comparative Study of Indirect Tax Revenue with GDP in India, Canada and Brazil: With Special Emphasis on Goods and Service Tax Network (GSTN) in India
Author(s): Apurva Shukla and Anurika Vaish
Demographics and the Human-AI Interface: A Critical Evaluation of Artificial Intelligence Perceptions in Northeast Indiaâ??s Academic Ecosystem
Author(s): Mutum Minarani Devi, Partakson Romun Chiru, Chithung Mary Thomas, Naorem Birendra Singh, Laishram Tarunbala Devi, Tejnarayan Thakur
Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka
Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman
The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
Author(s): Soumendu Biswas
Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
Astrology, Zodiac Signs and Consumer Behaviour: A Review and Conceptual Framework
Author(s): Mariappan Gnanaprakash