+447897074703
+447897074703Brand Positioning and Compensation Management in Quick Commerce Domestic Help Services - An Empirical Study on Urban Company's 'Insta Maid'
Author(s): Mohd Moinuddin Mudassir, Riazuddin Ahmed, Nafeesathul Basariya Mohamed Ismail and Md Faiz Ahmad
Intellectual Knowledge-base of Influencer Marketing: A Systematic Literature Review Approach
Author(s): Divyashree M and Subin MK
Investigating The Role of Websites in Export Marketing in Developing Countries
Author(s): Ibn Kailan Abdul-Hamid, Linda Narh, Andrew Ayiku and Eunice Yeboah Afeti
Exploring the Influence of Generative AI on Consumer Experiences and Behavioral Responses : A Systematic Literature Review and Future Research Agenda
Author(s): Chandan Thakur
Cyber Natives Under Pressure: Social Media Addiction Affects Emotional Stability in Generation Z
Author(s): Vibha Sharma, Ruchika Vats, Nisha Sharma and Rohit Kaushik
Disruptive Digitalization and the Architecture of Customer Choice: An Empirical CFA-Based Study in Indian Banking
Author(s): Shilpa Santosh Chadichal and Prasanna Mohan Raj M
Instagram Social Media Marketing Activities (Smmas) and their Impact on Customer-Based Brand Equity Dimensions
Author(s): Rajnigandha Singh, Reena Kumari & Vandana Kumari
A Comprehensive Review of Evolution of Digital Payment Methods in India
Author(s): Baljinder Kaur, Stuti Pandit
Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar