+447897074703 +447897074703Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
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Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
A Study On The Effect Of Augmented Reality On Consumer Purchase Intention In Furniture Industry
Author(s): Kavitha R Gowda, Aastha Verma, Shazia Kausar, Joefrelin C. Ines, Khadija Ahmed AlIsaei, Fatma Malallah AL-Ajmi
Psychological Profiling of Cyber-criminals: Understanding the Mind Behind the Keyboard
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From Scroll to Suitcase: How YouTube Shorts and Instagram Reels Shape Interest in Mystery Tourism across India
Author(s): Vivek Sharma, Ayushi Gupta, Ashwini Sharma
Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka
A Qualitative Comparative Analysis of Paid, Owned, and Earned Media: Key Attributes Shaping Consumer Brand Attitude on Social Media
Author(s): Priyanka Sharma, Amit Kumar, Shailesh Singh Thakur and Parul Sharda
Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman
The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
Author(s): Soumendu Biswas
Constitutional Framework Protecting Socio-Economic Rights Of Migrants In India: A Comparative Analysis
Author(s): Mihir Umesh Inamdar, Abhijeet Ramkrishna Dhere
A Study on Occupational Stress among Frontline Bank Workers During Digital Transformation in Telangana
Author(s): Madhavi AVR, Bandaru Srinivasa Rao
Building Pharma Brands with the 7ps, Including The Green P: A 7ps 3d Conceptual Model of Legitimacy, Equity, and Market Impact
Author(s): Thamburaj Anthuvan, Kajal Maheshwari, B. Naresh
Determinants of Open Innovation Adoption in India's Manufacturing Sector: An Empirical Analysis
Author(s): Puneet Gupta, Vinita Choudhary
Talent Acquisition: A Challenges & Innovative Practices on Productivity & Employee Performance in IT Sector
Author(s): Laxmidhar Biswal, Megha Upadhyay, Suman Kalyan Chaudhury, Vinod Malap, Jasmine Bhuyan, Apoorva Behera
AI Adoption in HRM, Organizational Learning Capability, Technological Trust, and Organizational Effectiveness
Author(s): Rahul Kumar Choudhary, Abhijeet Singh, Monika Singh
Emotional Intelligence, Self-Efficacy and Work-Life Balance as Predictors of Faculty Life Satisfaction in Indian Higher Education: A Discriminant Analysis
Author(s): Leena, Raminder Pal Singh, Kiranjeet Kaur
AI and the Future of Work: Navigating Job Displacement, New Job Roles, and Skill Transformation
Author(s): Renushree H K
Integrating Social Scoring Metrics in Credit Risk Assessment: A Paradigm Shift in Financial Inclusion
Author(s): Braja Kishore Mishra, Subash Ch. Nath, Sunil K. Dhal, Rajat Kumar Baliarsingh
Examining The Mediating Role Of E-Trust In The Relationship Between E-Utility And E-Loyalty In Online Shopping
Author(s): Dnyaneshwaree Shrikant Jawale, Jyoti Singh, Nilesh R. Berad
Impact Of Women's Empowerment On Environmental Sustainability
Author(s): Lakshay Sharma, Salineeta Chaudhuri, Shalini Singh, Shubhanker Yadav, Parvi Bharti Singhal, Nutan Singh
Understanding Tunisianâ??s Perceived Destination Image Formation Through Online Information Qualities In Social Media
Author(s): Malek Kohli, Ayoub Nefzi
Non-Monetary Incentives and Risky Choices
Author(s): Shahriar Gias and Jeffrey Forrest
A Comparative Study of Indirect Tax Revenue with GDP in India, Canada and Brazil: With Special Emphasis on Goods and Service Tax Network (GSTN) in India
Author(s): Apurva Shukla and Anurika Vaish
Stakeholder Insights on Grievance-Handling Procedures in Higher Education Institutions: A Satisfaction Study
Author(s): Monika Singh, Abhijeet Singh and Rahul Choudhary
Exploratory Study of the Influence of Nudge-based Communication and Fear-based Communication on the Attitude and Behavior of Burkinabe Mothers towards Childhood Malaria Vaccine
Author(s): Saidou Ouedraogo and Theophile Bindeoue Nasse
Demographics and the Human-AI Interface: A Critical Evaluation of Artificial Intelligence Perceptions in Northeast Indiaâ??s Academic Ecosystem
Author(s): Mutum Minarani Devi, Partakson Romun Chiru, Chithung Mary Thomas, Naorem Birendra Singh, Laishram Tarunbala Devi, Tejnarayan Thakur
Leveraging Artificial Intelligence in Brand Marketing and Brand Management for Micro, Small and Medium Enterprises through Bibliometrics
Author(s): Sunita Vaibhav Gujar, Avni Suresh Thakkar, Amit Kumar, Sampada Mashirkar and Ashima Varghese
Outlining the Evolution and Impact of Competency Mapping across Industries: A Bibliometric Study
Author(s): Partakson Romun Chiru, Prajala Rai, Prashanti Tamang, Chithung Mary Thomas, Mutum Minarani Devi, Naorem Birendra Singh and Tejnarayan Thakur
The Role of Overconfidence and Herding in Stock Market Bubbles and Crashes
Author(s): Madhuri Prabhakar and Sameer Varma
Assessing the Role of UPI in Enhancing Financial Inclusion and Digital Trust: An Empirical Study from India's Emerging Economy
Author(s): Komal Naroliya and Anil Sharma
Digital Marketing Transformation: Evaluating the Role of AI and Big Data in Consumer Engagement
Author(s): Saketh Reddy K, Gondesi Santhoshi Kumari, Akarsh Reddy Tatimakula, Ashok M.L, Maltesh S Kulkarni and Mahabub Basha S
Green Banking Initiatives and Consumer Purchase Behaviour: Evidence from Urban Customers in Punjab
Author(s): Ruchika Nachaal and Parveen Singh Kalsi
Key Factors In Online Purchase Of Electronic Goods Through Direct-To-Customer Model: A Bibliometric Analysis From B2b And B2c Customer Perspective
Author(s): Nidhi Jha, Sunil Barthwal
Employee Performance Prediction System using Data Mining and Machine Learning
Author(s): Naresh Boora, S Sreenivasa Murthy
The Role of Artificial Intelligence in Higher Education: Challenges and Applications
Author(s): Balagouda S.Patil, K.Vinaya Laxmi, Niti Saxena, Tamanna Jena, Amit Prakash, T.J. Arun