Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles Inpress - Volume 24, Issue 2

• Exploring Determinants of the Marketing Budget Allocation Process across Countries using Neural Network Classification: Japan, Germany, United States
  Author(s): David J. Smith

• Sustainable Dairy Practices an Insight to Chain Coordination Mechanisms of Unorganized Segment of Dairy Sector in Punjab State
  Author(s): Meenakshi Gupta and Vikas Sharma

• To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior
  Author(s): Yuvika Gupta, Sonal Agarwal and P.B Singh

• Customer Relationship towards Boundary Spanner In-Store (Bakhala): A Saudi Perspective
  Author(s): Abdul Razzak Hashmi and Adil Zia