+44-7480022681
+44-7480022681Measuring and Managing Returns to In-Store free Sample Promotions
Author(s): Chanil Boo
An Examination of Customer Relationship Value in high vs low Technology Industries
Author(s): Neeru Sharma
An Enhancement of Takaful Marketing in Malaysia in the 21st Century
Author(s): Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman
Factors Effecting Purchase Frequency in Turkey: An Application on Smart Phones
Author(s): Baris Batuhan Gecit
Predictors of Customer Loyalty: A Case of Indian Mobile Telecommunication Services Sector
Author(s): Vikas Gautam
Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia
Author(s): Willy Arafah, Nico Lukito and Richardus Rikang
Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia
Author(s): Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih
Price Discount and Gift Choice: Interplay between Economic and Social Value
Author(s): Zhuofan Zhang
Mobile Internet use by Generation Z: Evidence from an Emerging Market
Author(s): Rania S. Hussein and Mahmoud Attia
The Influence of Selfies on Product and Image Evaluation
Author(s): Patrick A. Barbro
How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?
Author(s): Saad A. Alhoqail, Hyun Young Cho and Kristopher Floyed
Customer Value in Improving Indihome Customer's Trust in West Java
Author(s): Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi
Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model
Author(s): Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak
A Model of Service Quality to Improve International Airports Ranking Stars
Author(s): Ida Nuraida and Lilian Danil
Creating Consumer Personality Profile by Using 3m Model and Paradoxes of Technology
Author(s): Angelica Bahl and Sally Baalbaki-Yassine
The Effect of Customer Prioritization Strategy on Customer Entitlement
Author(s): Svetlana V. Davis
Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust
Author(s): Gulnara Z. Karimova and Amir Shirkhanbeik
Learning from Semantic Inconsistencies as the Origin of Dynamic Capabilities in Mncs: Evidence from Pharmaceutical Mncs
Author(s): Isar Kiani, Pouya Seifzadeh and Ian Alam
Relationship between Service Quality and Customer Satisfaction in Airlines Industry
Author(s): A. Thirunavukkarasu and V. R. Nedunchezian