+447897074703 +447897074703Leveraging Artificial Intelligence in Brand Marketing and Brand Management for Micro, Small and Medium Enterprises through Bibliometrics
Author(s): Sunita Vaibhav Gujar, Avni Suresh Thakkar, Amit Kumar, Sampada Mashirkar and Ashima Varghese
Outlining the Evolution and Impact of Competency Mapping across Industries: A Bibliometric Study
Author(s): Partakson Romun Chiru, Prajala Rai, Prashanti Tamang, Chithung Mary Thomas, Mutum Minarani Devi, Naorem Birendra Singh and Tejnarayan Thakur
The Role of Overconfidence and Herding in Stock Market Bubbles and Crashes
Author(s): Madhuri Prabhakar and Sameer Varma
Assessing the Role of UPI in Enhancing Financial Inclusion and Digital Trust: An Empirical Study from India's Emerging Economy
Author(s): Komal Naroliya and Anil Sharma
Digital Marketing Transformation: Evaluating the Role of AI and Big Data in Consumer Engagement
Author(s): Saketh Reddy K, Gondesi Santhoshi Kumari, Akarsh Reddy Tatimakula, Ashok M.L, Maltesh S Kulkarni and Mahabub Basha S
Green Banking Initiatives and Consumer Purchase Behaviour: Evidence from Urban Customers in Punjab
Author(s): Ruchika Nachaal and Parveen Singh Kalsi
Key Factors In Online Purchase Of Electronic Goods Through Direct-To-Customer Model: A Bibliometric Analysis From B2b And B2c Customer Perspective
Author(s): Nidhi Jha, Sunil Barthwal
Employee Performance Prediction System using Data Mining and Machine Learning
Author(s): Naresh Boora, S Sreenivasa Murthy
The Role of Artificial Intelligence in Higher Education: Challenges and Applications
Author(s): Balagouda S.Patil, K.Vinaya Laxmi, Niti Saxena, Tamanna Jena, Amit Prakash, T.J. Arun
Literature Review of Stakeholder Theory and it's Implications on Laxmi Vilas Bank and Family Owned Businesses in India
Author(s): Vamsi Krishna Gunturu*
Factors Affecting Millennialsâ?? Consumer Behavioral Intention to Adopt Chatbots: An Empirical Validation
Author(s): Sameh Tebourbi, Romdhane Khemakhem
4QS-Driven Metrics for Educational Excellence: A Lean and Machine Learning Approach to Academic Quality and Student Experience Assessment
Author(s): Sunny Nanade, Koteswara Rao Anne, Debasis Dash, Aftab Haider Rizvi
Beyond The Sacred Sites: What Influences Spiritual Tourism
Author(s): Neera Jain
Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
Service Deficiency in Real Estate: Legal Framework and Judicial Trends
Author(s): Shivaji Sitaram Bibe, Abhijeet Dhere
Bibliometric Analysis of Sustainable Supply Chain Performance
Author(s): Ritu Chakraborty, Ashu Sharma, Rose Antony, Sheila Roy
Bibliometric Analysis and Review of Neuroscience of Financial Decision-Making: A Neurofinance Perspective
Author(s): Anubhav Srivastava, Shailendra Kumar, Utkarsh Goel, Chandra Kant Upadhyay
Awareness-Adoption Paradoxes in Industry 4.0 Technologies: The Case of Rubber Microplantations
Author(s): Vinu Simon, Sandra Mariam Binu, Irfan Ahmed, Sanjay S. Ganeshkumar C, Vivekshankar Natarajan
Between Bazaar and App: Performative Marketing by Indian Vegetable Vendors vs. Digital Quick Commerce
Author(s): Sagar Gajre, Ganapati B. Sinnoor, Nataraj B. Patted
The Effect Of Motivation On The Intention To Use Mobile Payments; The Role Of Intrinsic Motivation And Extrinsic Motivation
Author(s): Dinusha Weerasekera, Prabha Silva, Tharani Sooriyaarachchi
A Study On The Effect Of Augmented Reality On Consumer Purchase Intention In Furniture Industry
Author(s): Kavitha R Gowda, Aastha Verma, Shazia Kausar, Joefrelin C. Ines, Khadija Ahmed AlIsaei, Fatma Malallah AL-Ajmi
Psychological Profiling of Cyber-criminals: Understanding the Mind Behind the Keyboard
Author(s): Bikramjit Pal
From Scroll to Suitcase: How YouTube Shorts and Instagram Reels Shape Interest in Mystery Tourism across India
Author(s): Vivek Sharma, Ayushi Gupta, Ashwini Sharma
The Impact Of Regional Accents On Perceived Managerial Competence And Career Growth In Indian Organizations
Author(s): Archana Jog
Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka
Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman
The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
Author(s): Soumendu Biswas
Building Pharma Brands with the 7ps, Including The Green P: A 7ps 3d Conceptual Model of Legitimacy, Equity, and Market Impact
Author(s): Thamburaj Anthuvan, Kajal Maheshwari, B. Naresh
Non-Monetary Incentives and Risky Choices
Author(s): Shahriar Gias and Jeffrey Forrest
A Comparative Study of Indirect Tax Revenue with GDP in India, Canada and Brazil: With Special Emphasis on Goods and Service Tax Network (GSTN) in India
Author(s): Apurva Shukla and Anurika Vaish
Stakeholder Insights on Grievance-Handling Procedures in Higher Education Institutions: A Satisfaction Study
Author(s): Monika Singh, Abhijeet Singh and Rahul Choudhary
Exploratory Study of the Influence of Nudge-based Communication and Fear-based Communication on the Attitude and Behavior of Burkinabe Mothers towards Childhood Malaria Vaccine
Author(s): Saidou Ouedraogo and Theophile Bindeoue Nasse
Demographics and the Human-AI Interface: A Critical Evaluation of Artificial Intelligence Perceptions in Northeast Indiaâ??s Academic Ecosystem
Author(s): Mutum Minarani Devi, Partakson Romun Chiru, Chithung Mary Thomas, Naorem Birendra Singh, Laishram Tarunbala Devi, Tejnarayan Thakur