Economic Reform and Wholly Foreign Owned Enterprises in China: Marketing Lessons for Saudi Arabia in Implementing its Own Economic Reforms
Author(s): Fadye Saud Alfayad
Service Quality Satisfaction and Behavioural Intention: Mediation and Interaction Analysis in Electronic Food Ordering Services
Author(s): Dr. J K Sharma and Dr. Nishant Kumar
Personal Trust Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India
Author(s): Dr. Balakrishnan Menon
Awareness and Knowledge to Georgian Qvevri Wine in Poland and the Ways to Its Improvement
Author(s): Rusudan Beriashvili
Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework
Author(s): Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman and Md. Mobarak Karim
Cultural Values in Magazine Advertising: A Comparative Study of the Arab World and the United States
Author(s): Najah Shahin, Morris Kalliny and Sami Shahin
Drivers of Marketing Channel Performance: Evidence from Iran
Author(s): Mohammad Abbaszadeh, Mohammad Haghighi and Mohammad Rahim Esfidani
Trust and Risk Perspectives of High Value Brands
Author(s): Dr. Mohammed Laeequddin, Dr. K. Abdul Waheed and Dr. Ramkrishna Dikkatwar
Relationship between Service Quality and Customer Satisfaction in Airlines Industry
Author(s): A. Thirunavukkarasu and V. R. Nedunchezian