+447897074703 +447897074703Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka
Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman
The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
Author(s): Soumendu Biswas
Building Pharma Brands with the 7ps, Including The Green P: A 7ps 3d Conceptual Model of Legitimacy, Equity, and Market Impact
Author(s): Thamburaj Anthuvan, Kajal Maheshwari, B. Naresh
Non-Monetary Incentives and Risky Choices
Author(s): Shahriar Gias and Jeffrey Forrest
A Comparative Study of Indirect Tax Revenue with GDP in India, Canada and Brazil: With Special Emphasis on Goods and Service Tax Network (GSTN) in India
Author(s): Apurva Shukla and Anurika Vaish
Stakeholder Insights on Grievance-Handling Procedures in Higher Education Institutions: A Satisfaction Study
Author(s): Monika Singh, Abhijeet Singh and Rahul Choudhary
Exploratory Study of the Influence of Nudge-based Communication and Fear-based Communication on the Attitude and Behavior of Burkinabe Mothers towards Childhood Malaria Vaccine
Author(s): Saidou Ouedraogo and Theophile Bindeoue Nasse
Demographics and the Human-AI Interface: A Critical Evaluation of Artificial Intelligence Perceptions in Northeast Indiaâ??s Academic Ecosystem
Author(s): Mutum Minarani Devi, Partakson Romun Chiru, Chithung Mary Thomas, Naorem Birendra Singh, Laishram Tarunbala Devi, Tejnarayan Thakur
Leveraging Artificial Intelligence in Brand Marketing and Brand Management for Micro, Small and Medium Enterprises through Bibliometrics
Author(s): Sunita Vaibhav Gujar, Avni Suresh Thakkar, Amit Kumar, Sampada Mashirkar and Ashima Varghese
Outlining the Evolution and Impact of Competency Mapping across Industries: A Bibliometric Study
Author(s): Partakson Romun Chiru, Prajala Rai, Prashanti Tamang, Chithung Mary Thomas, Mutum Minarani Devi, Naorem Birendra Singh and Tejnarayan Thakur
The Role of Overconfidence and Herding in Stock Market Bubbles and Crashes
Author(s): Madhuri Prabhakar and Sameer Varma
Assessing the Role of UPI in Enhancing Financial Inclusion and Digital Trust: An Empirical Study from India's Emerging Economy
Author(s): Komal Naroliya and Anil Sharma
Digital Marketing Transformation: Evaluating the Role of AI and Big Data in Consumer Engagement
Author(s): Saketh Reddy K, Gondesi Santhoshi Kumari, Akarsh Reddy Tatimakula, Ashok M.L, Maltesh S Kulkarni and Mahabub Basha S
Green Banking Initiatives and Consumer Purchase Behaviour: Evidence from Urban Customers in Punjab
Author(s): Ruchika Nachaal and Parveen Singh Kalsi
Key Factors In Online Purchase Of Electronic Goods Through Direct-To-Customer Model: A Bibliometric Analysis From B2b And B2c Customer Perspective
Author(s): Nidhi Jha, Sunil Barthwal
Employee Performance Prediction System using Data Mining and Machine Learning
Author(s): Naresh Boora, S Sreenivasa Murthy
The Role of Artificial Intelligence in Higher Education: Challenges and Applications
Author(s): Balagouda S.Patil, K.Vinaya Laxmi, Niti Saxena, Tamanna Jena, Amit Prakash, T.J. Arun
From Enthusiasm to Skepticism: Market Learning and Corporate Net-Zero Commitments in an Emerging Economy
Author(s): Dhanush M N, Shivakashi Sharma, Haresh Barot
Challenges Of Zero-Waste Lanes Vs. Corporate Green Claims: A Comparative Ethnography Of Divergent Sustainability Narratives In Urban India
Author(s): Venkataramana Karri, Jalaja Enamala, Gopal Krishna Sanapala, Hemangine Rai, K.R. Chandrakala
Does Public Debt Matter for Financial Inclusion: Some Cross - Country Evidence
Author(s): Suresh Govindapuram
Evolving Mall Culture and Mall Preferences on Shopping Behavior of Shoppers in India
Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
The Rise of Influencer Marketing in India and Its Effect on Sustainable Consumption
Author(s): Ruchika Takker Sharma, Reshma Nasreen and Arif Anwar
Branding Beyond the Surface: HOW Employer Image Drives Citizenship Behavior in Private Banks
Author(s): Pallavi Pahuja*, Ruby Sharma, Aaruni Batta, Radhika Giri, Anu Jhamb
The Anatomy of Failed Shields: Key Factors in Bank Risk Breakdowns
Author(s): Ruby Sharma, Pallavi Pahuja*, Aaruni Batta, Radhika Giri, Rajesh Jhamb
Digital Transformation And Supply Chain Sustainability In India: Examining The Role Of AI, CLOUD, AND IOT
Author(s): Pritha Chaturvedi, Soumyajyoti Bhattacharjee
The Anatomy of Data Network Effects: Identifying key enablers through Systematic Review and Delphi-AHP Prioritisation
Author(s): Amit Sareen, Amit SS Jain,
When Hedonism Overrides Sustainability: Luxury Consumption In India
Author(s): Shruti Gill, Gurpreet Singh Bhatia,