Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Research Article: 2025 Vol: 29 Issue: 6

Navigating the Digital Currency Ecosystem: A Bibliometric Analysis

Srijan Anant*, University of Allahabad, Prayagraj, India
Neha Sangwan, University of Delhi, New Delhi, India
Sumit Kumar Singh, United University, Prayagraj, India
Jevesh Nandan, Bareilly College, Bareilly, India
Shweta Vats, University of Delhi, New Delhi, India

Citation Information: Anant, S., Sangwan, N., Singh, S. K., Nandan, J., & Vats, S. (2025). Navigating the digital currency ecosystem: A bibliometric analysis. Academy of Marketing Studies Journal, 29(6), 1-26.

Abstract

Digital currencies are the currencies which exist solely in electronic form and encompass a wide range of instruments such as CBDC, bit coins, crypto currencies, etc. Due to rapid rise in usage of digital currencies majority of countries are planning to issue digital fiat currencies regulated by central banks. The objective of this study is to comprehensively identify and analyze the digital currencies research, its discern trends, growth patterns and evolutionary shifts within the Scopus database through bibliometric analysis. We find motor, niche, basic and emerging themes through thematic map. The findings show that electronic money has been transformed into digital currencies over the years and revealed various future trends and topic by using techniques such as co-author, co-word, bibliographic coupling and citation analysis. Finally, the study identifies the future agenda which can serve as a valuable foundation for future investigation, catering the needs of both academicians and practitioners.

Keywords

Digital Currencies, Virtual Currencies, Electronic Money, Bibliometric Analysis, Digital Cash.

Introduction

In the midst of the swift advancement of technologies like big data, blockchain and smart contracts, the global economy has undergone a period of rapid expansion (Agur et al., 2023; Luu et al., 2023). Comprehending the factors influencing this diversity holds significance as digital currencies may potentially assume a significant role in shaping the payment systems of the future (Horváth, 2023; Moro & Nispi Landi, 2024).

Worldwide, around 90% of central banks are investigating Central Bank Digital Currencies (CBDCs), which have been instrumental in preserving economic stability and market liquidity throughout the COVID-19 pandemic (Zhang et al., 2023). In 2020, the Bahamas unveiled the “Sand Dollar,” followed by Nigeria's introduction of the "e-Naira" in 2021, alongside the launch of the “DCASH” in the East Caribbean and the “E-CNY” in China (An et al., 2024). CBDCs are designed to optimize cross-border transactions and bolster financial stability, tackling issues such as prolonged transaction times and restricted operating hours (Cheng, 2023; Dunbar, 2023). Currently, the European Central Bank (ECB) is exploring the possibility of introducing a digital euro and has initiated a survey targeting individuals, experts and organizations to gauge stakeholders' views on the potential implementation of such a digital currency (Tronnier et al., 2023).

However, it is conceivable to devise Central bank digital currencies in a manner that mitigates money laundering risks while simultaneously preventing a depletion of bank deposits. In particular, setting the interest rate on CBDC at an adequate level can incentivize sellers who refrain from engaging in money laundering to accept CBDC (Le et al., 2023; Wang, 2023; Wu et al., 2024). Also, hedging behavior in futures markets minimizes CBDC uncertainty by affecting risk aversion, thereby influencing macroeconomic outcomes (Azzone & Barucci, 2023; Dunbar, 2023).

Bibliometric analysis serves as a crucial statistical method for comprehensively mapping the current state of knowledge within a specific scientific domain (Chaudhry & Al-Ansari, 2016). Given the extensive scope of the review and the large dataset size, the study employs bibliometric analysis as a means to yield comprehensive scientific insights, utilizing various critical approaches such as counting, citation analysis, co-citation analysis, bibliographic coupling, keyword occurrence analysis and thematic analysis to identify pertinent research trends (Bhaskar et al., 2022; Parlina et al., 2020). Historically, recording, storing and manually analyzing all existing research data has posed significant challenges, making bibliometric statistical tools indispensable in addressing these limitations (Farooq, 2024). Recent literature has showcased the utility of bibliometric analysis in various fields, including finance (Ingale & Paluri, 2022; Shao et al., 2019), finance and management (Nobanee & Ellili, 2023; Trotta et al., 2024) and managerial finance (Pattnaik et al., 2023).

The research endeavor aims to gain insights into digital currencies, employing practical guidelines and adopting bibliometric analysis techniques throughout the study (Bhaskar et al., 2022). Consequently, our investigation is centered on the utilization of bibliographic analysis to ascertain prevailing research trends and evolutionary patterns within the refined academic literature on digital currencies, encompassing theoretical, logical and statistical approaches. This bibliometric inquiry scrutinizes the development, contemporary trends and patterns within digital currencies research. Despite the significance of digital currencies influence and its impacts, previous research has seen limited quantitative analysis in this regard. Notably, the research emphasizes how digital currencies are the future of financial sector and its scope in research field.

The primary objective of this article is to consolidate scholarly research and address four key research inquiries. The principal contributions of this study include:

(1) Identifying critical areas of topic strengths and weaknesses;
(2) Revealing knowledge gaps and advancements among top researchers in digital currencies;
(3) Highlighting historical, current and emerging trends in research topics;
(4) Investigating the impact of research areas and offering quantitative analyses of academic literature.

The research paper has following section ahead, Section 2, delineates the research methodology., while Section 3 outlines the results and key findings of bibliometric analysis, employing co-word analysis, cartographic and thematic mapping. Section 4 offers discussions and findings and Section 5 conclusion and limitation of research. Finally, Section 6 proposes avenues for future research exploration.

Materials and Methods

This study employs a bibliometric analysis to systematically examine the prevailing research within the realm of Central Bank Digital Currencies. Bibliometric technique utilizes quantitative methodologies to evaluate characteristics of literatures, such as authors, citations, publications, co-citations and keywords (Costa et al., 2019). Among the array of scientific statistics, bibliometric occupied a distinguished position (Romanelli et al., 2021).

Throughout scientific literature, bibliometric serves a dual purpose: to quantify the impact of research and to delineate the structure of research domains through two methodologies: (i) performance analysis, which evaluates the effectiveness of scientific contributors (e.g., rankings of influential authors and publishers) by assessing productivity metrics (e.g., publication frequencies over time); (ii) bibliometric networks (also termed as science mapping or bibliometric mapping), which elucidate the underlying structure of scientific literature by examining interconnections among authors, institutions and keywords (Nakagawa et al., 2019; Öztürk et al., 2024; Romanelli et al., 2021). Despite its advantages, bibliometric analysis is still relatively novel in business research and in numerous cases, its implementation fails to harness its complete potential (Donthu et al., 2021).

Sample Selection Process

The sample has been selected by using a five step process (Figure 1). We select our sample of papers through searches conducted on the Elsevier Scopus database. A search query was performed in the "Scopus" database using a combination of keywords TITLE-ABS-KEY ("cbdc" OR "digital currency" OR "electronic money" OR "digital money" OR "electronic currency" OR "digital cash" OR "electronic cash" ) AND (LIMIT-TO (SUBJAREA, "BUSI") OR LIMIT-TO (SUBJAREA, "ECON")) AND (LIMIT-TO (EXACTKEYWORD, "Digital Currency") OR LIMIT-TO (EXACTKEYWORD, "Central Bank Digital Currency") OR LIMIT-TO (EXACTKEYWORD, "CBDC") OR LIMIT-TO (EXACTKEYWORD, "Digital Currencies") OR LIMIT-TO (EXACTKEYWORD, "Digital Money") OR LIMIT-TO (EXACTKEYWORD, "Central Bank Digital Currencies") OR LIMIT-TO (EXACTKEYWORD, "Electronic Cash") OR LIMIT-TO (EXACTKEYWORD, "E-money") OR LIMIT-TO (EXACTKEYWORD , "Electronic Money")) AND ( LIMIT-TO (DOCTYPE , "ar" )) AND (LIMIT-TO (LANGUAGE, "English")) AND (LIMIT-TO (PUBSTAGE, "final" )) to retrieve relevant results through 593 final documents. The Scopus database is particularly suitable for bibliometric research due to its comprehensive coverage across various publishers and fields of study (Ball & Tunger, 2007; Öztürk et al., 2024; Parlina et al., 2020).

Meta-analysis and bibliometric analysis, both quantitative in nature, may confuse scholars due to their similarities in handling extensive literature. Meta-analysis focuses on summarizing empirical evidence, analyzing effects and relationships among variables, beneficial for addressing research questions with substantial data. In contrast, bibliometric analysis examines the social and structural relationships within a field, summarizing its intellectual structure by analyzing various research constituents (Combs et al., 2011; Romanelli et al., 2021). To study the literature of Central Bank Digital Currencies, the best suited review method is bibliometric analysis as it analyzes overall social, intellectual and structural relationships of the topic.

Manuscripts meeting inclusion criteria were extracted to csv format and for precise outcomes, leverage the open-source R Package BIBLIOSHINNY to work with data frames in conjunction with VOSviewer software. Irrelevant data in the dataset were excluded using dimensionality-reduction techniques. VOSviewer and Biblioshiny software facilitated comprehensive network mapping of filtered data, aiding in visualizing data and constructing social structures through parameter filtering for a close fit (Costa et al., 2019; Donthu et al., 2021; Romanelli et al., 2021).

Figure 1 METHODOLOGY OF BIBLIOMETRIC ANALYSIS

Meta-Literature Review

The study conducts the meta literature review by emphasizing on the quantitative dimension of the bibliometric analysis. Our analysis centers on the descriptive analysis, social network analysis, citation analysis, co-citation analysis and visualization analysis as presented in section 3.

Results and Discussion

Descriptive Analysis

The paper presents descriptive analyses concerning publication patterns, source dynamics, prominent authors and institutions, as well as future trends in topics. The descriptive examination illustrates the yearly progression of research, influential papers and authors, top journals, contributions from various countries and significant keywords. Part A outlines the analyzed findings, including document counts by year, author contributions, sources, countries and subject areas. And part B provides insights into research trends and academic collaboration networks through bibliometric analysis results, presented graphically to illustrate the annual growth of topic and overview using co-occurrence networks, thematic maps and social structures.

Furthermore, the research unveils the findings regarding authors’ with high productivity, authors' keywords and countries, which encompass the most commonly utilized words by authors, word dynamics, globally cited manuscripts, tree-map diagrams showing frequency, three-field plot diagrams and co-word analysis.

Main Information about Data

Table 1 presents the primary information of research papers published in the Scopus database within the selected dataset.

TABLE 1
MAIN INFORMATION ABOUT DATA
DESCRIPTION RESULTS
Main information about data
Timespan 1996:2024
Sources (Journals, Books, etc) 230
Documents 593
Annual growth rate % 13.54
Document average age 4
Average citations per doc 29.65
References 28375
Document contents
Keywords Plus (ID) 1820
Author's Keywords (DE) 1641
Authors
Authors 1400
Authors of single-authored docs 131
Authors collaboration
Single-authored docs 144
Co-Authors per Doc 2.66
International co-authorships % 31.53
Document types
article 593

References

References

Received: 20-Jan-2025, Manuscript No. AMSJ-25-14916; Editor assigned: 23-Jan-2025, Pre QC No. AMSJ-25-14916 (PQ); Reviewed: 06-Feb-2025, QC No. AMSJ-25-14916; Revised: 14-June-2025, Manuscript No. AMSJ-25-14916 (R); Published: 15-July-2025

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