Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

A Methodology of Bringing Perspective Innovation Products to Market

Author(s): Sergey Evgenievich Barykin

Within the innovative economy competing firms bring innovative products to market on the basis of free flow of innovative ideas and effective interaction between the scientific sphere and the business environment. Authors aim to develop the methodology for comparing the innovative products and selecting the products for bringing to market within the framework of the interaction model. The empirical significance of the developed methodology is increasing the effectiveness of the innovative process within the frameworks of the innovative ecosystem. One of the most important steps towards building an innovation ecosystem is the formation of effective models of interaction between universities, government and the business community. However, an effective interaction model of universities, business and government in Russia is in a process of launching. Authors suggest making innovative decisions on the basis of the methodology of innovative products selections taking into account the efficiency of all forms of joint cooperation. The developed methodology can be recommended for usage in the practice of managing the innovation activities to achieve significant results.

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