Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Pragmatic Study on Panic Buyer Behavior In Incessantly Ailment Abode, Fueling Changes In Consumption of Organic Products

Author(s): Madhu Kumar Reddy P, Prasad Kandi VS and Boddula Kalyan

In this ailment situation, a necessity for people is health, which effectuates to escalate in the consumption of healthy organic products. The study analyzes the importance and consumption of quality-based organic products towards spending on purchasing and over purchasing, clues scarcity in products were influenced by the role of media including panic buying, consumer psychology, especially on children’s immunity power that might be for the third wave. By applying Statistical Package for Social Science (SPSS), correlation, KMO, and Bartlet’s with 112 respondents the present data were gathered with the assistance of purposive and snowball sampling, the results revealed that GHI and NEP have a positive association with PS and strongly influenced organic products buying process. It will assist in raise of sales and evolving advanced green strategies for the green marketers.

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