Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

A Review of Adoption Theories on Technology Acquisition in Indian SMEs

Author(s): Anuj Kumar, Anoop Pandey, Monika Arora and Purvi Pujari

Technology acquisition is important for the small and medium enterprises in India because technology is the future. During COVID pandemic many small and medium organizations have realized the importance of technology acquisition. In Developed countries, the technology acquisition is at advanced stage and more structured in comparison to India. There are several factors which affect technology acquisition. In this research paper, the researchers will do an analysis of various theories for the purpose of technology acquisition in Indian environment. The results analyzed in developed countries can’t be generalized in Indian environment. The researchers will do a literature analysis of various theories responsible for technology acquisition and try to analyze the factors responsible for the technology acquisition.

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