Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

A Scalable Employee and Family Engagement Plan for Responsible AI and Sustainability

Author(s): Srikanth Ganti

The rapid evolution of artificial intelligence (AI) brings both economic opportunities and environmental challenges, including massive e-waste generation, excessive energy consumption, and water depletion. This paper presents a comprehensive, scalable sustainability plan that engages employees and their families in environmental conservation while promoting responsible AI usage. Our framework combines employee-led initiatives, AI-powered engagement tools, transparent impact tracking, and family-inclusive programs to create measurable environmental benefits while enhancing Employer Value Proposition (EVP). Backed by quantifiable metrics, we demonstrate how organizations can align technological advancement with ecological responsibility through participatory sustainability strategies.

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