Author(s): Shipra Misra, Kakali Majumdar
Tourism is a commercial activity where advertisements play an important role in promoting tourism for any destination. Advertisement helps the tourists to gain learning about the place. In present descriptive study various advertising media has been analysed with respect to their influence upon the tourist visiting J&K. For this primary data of 310 tourist has been collected and analysed though descriptive and ANOVA statistics with Post-hoc. Where selected advertising media has been analysed in contrast with touristâ????s native place, destination, age, occupation, income, education level.