Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

A Study in Evaluating the Impact of Digital CRM Practices on Student Engagement in Primary and Secondary Schools from the Nagpur Region

Author(s): Bhavna Talreja and Abhijeet Agashe

In the current scenario, it is noted that both the student involvement and the technological interface are important components that have the potential to increase the overall satisfaction of students. Technology is currently the primary component of the contemporary educational system, which may also have a big impact on the level of happiness experienced by students. In addition, the engagement of students is essential to the continued satisfaction of students. Students that are engaged in their education are more likely to participate actively in their education, participate in conversations, and ask questions at the appropriate times. As a result of feeling more accountable for their education, students who are engaged in their studies report higher levels of satisfaction. As a result, educational institutions have to make technology accessible to their students and cultivate an atmosphere that encourages involvement and collaboration among students. Colleges may be able to enhance their overall academic performance and see an increase in student happiness by using this technique.

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