Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

A Study of Financial Technology 2.0 in Reference to Financial Inclusion

Author(s): Mohd Ayaz, Tanushree Sharma and Sudhendar Hanumantha Rao

Financial services are now provided by a variety of institutions and businesses. They use mobile devices, cloud services, the Internet, and software technologies to make their jobs simpler and faster. Considering the competition of today's financial organizations, the objective of Fintech 2.0 is to improve customer experience by bundling services at a single platform to manage investments, insurance, payments, and lot more. As a result, clients have a stronger link with their financial life. People's thoughts and activities are becoming more digital but there are many challenges faced in Fintech 2.0 era which are the psychology of customers, innovative technology, sophisticated and advanced design, market authentication, and bank charters. people are willing to invest funds, transfer payments, send money, and receive loans as rapidly as feasible and in a easy manner as possible by using FinTech. The availability and equality of opportunities to receive financial services are characterized as financial inclusion. Gaps in the financial system have hampered corporate expansion, hindered consumer demand, and hampered overall economic growth in many emerging nations. As millions of people lack access to financial services like a bank, savings account, or any other type of transaction account. There are many fintech start-ups that are driving financial inclusion. This paper is explaining the concept of financial inclusion in Financial Technology 2.0.

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