Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Study of Green Marketing Strategies Adopted by Marketers

Author(s): Krishanveer Singh

The green marketing concept has been introduced to many businesses in India, but putting it into practice is not simple. The adoption of green practices is influenced by a number of variables, including cost, client attitude, and lack of collaboration. Rapid industrialization and advanced technology have both beneficial and harmful impacts. Consumers increasingly demand businesses to conduct themselves ethically while dealing with them as they become more conscious of the environment. Numerous businesses work to cultivate a favorable impression in customers' minds. The company/ Marketers are aware that its participation in economic, social, and environmental activities has a wider influence on society and will be taken into account for corporate social responsibility. In this competitive period for green marketing, the paper covers numerous marketing strategies used by manufacturers and marketers.

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