Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

A Study of ?Push Or Pull?, ?Plug In and Plug Out?, Employment Issues and Relevance of Proposed ?Indian Labour Code on Social Security, (2020)? for GIG Employees

Author(s): Bhagawan Chandra Sinha, Archana Kumari and Yaseen Khan

The employment scenario in India is undergoing a tremendous transformation. Despite the country's high unemployment rate gig and freelance jobs have made the country's job market vibrant in the last three years. In fact, the gig economy has evolved to the point where it now accounts for about 56% of all new jobs created in the country. The rapid growth of information and communication technology such as the internet and the widespread use of smart phones have resulted in a dramatic change in supply chain management and consumption of products and services, resulting in a paradigm shift in the worker, work, and workplace. As a result, digital technology-based on-demand platforms have created jobs and employment that vary from existing traditional, offline employment in terms of accessibility, convenience, and price competitiveness. In general, "job" refers to a full-time employee who works fixed hours and receives benefits, however, as economic conditions and technology changed the concept of employment started to shift, resulting in a new category of work force characterized by autonomy, platform based, contractual, networked, gig, part-time, and on-call or on-demand. Present research paper critically analyses whether gig employment is hallucination, tries to explore whether it is push or pull, plug in and plug out and at the same time tries to identify different attribute of push and pull and plug in and plug out. Study in its endeavor analyses and identifies different employment issues, ambiguity of employment, quality of work life, sufficiency and relevance of employment laws in context to gig employment. Recently Central Government of India has enacted Labour Code on Social Security (2020), which includes some provisions for gig and platform workers. Paper in its exertion tries to discover whether it has worth or just eyewash and simultaneously research study explores complete ecosystem and domain of gig employment and with lessons learnt from rest of world and suggests how to ameliorate overall well-being of gig employees.

Get the App