Author(s): Balaji C.H., Revanth P and Dilip Chowdary N
Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services. An organization’s main focus must be to satisfy its customers. This applies to industrial firms, retail and wholesale businesses, government bodies, service companies, nonprofit organizations, and every subgroup within an organization. The objective of the study is to know the level of consumer satisfaction on CELL ONE – BSNL, to know the consumer satisfaction on performance of dealer.