Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Study on Impact of Foreign Direct Investment on Small Scale Retailers In Retail Sector: Footfall, Sales and Profit Percentage based Perspective

Author(s): Anand Nandwani, D Mukhopadhyay, Ashish Kant Chaudhari

The study evaluated the role of FDI in small scale retailers in retail sector and also the impact of foreign direct investment on small scale retailers in retail sector. The study operationalized the constructs with variable ???Footfall, Magnitude of neighborhood shops, Magnitude of big stores of Indian companies, Magnitude of FDI stores, Magnitude of online retailers???. The study was conducted on a sample of 500 respondents and observed negative impact of magnitude of FDI stores on footfall. In retrospective, co-efficient of magnitude of FDI stores shows significantly negative impact on footfall, sales and profit percentages of the small scale retailers
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