Author(s): Madhavi AVR, Bandaru Srinivasa Rao
The banking sector in Telangana is undergoing rapid digital transformation, reshaping traditional workflows and service delivery mechanisms. While this shift aims to enhance operational efficiency and customer experience, it has also introduced new dimensions of occupational stress, particularly among frontline bank employees who are required to adapt quickly to evolving technologies, increased performance expectations, and customer demands. This study investigates the nature and extent of occupational stress experienced by frontline bank workers during this digital transition. Using a structured questionnaire administered to 250 employees across public and private banks in Telangana, the study employs descriptive analysis and multiple regression techniques to identify key stressors such as technological anxiety, workload intensification, role ambiguity, and inadequate training. Findings reveal that while digital tools have streamlined certain operations, they have concurrently escalated pressure on employees due to frequent system updates, performance tracking, and reduced human interaction. The study highlights the need for targeted stress management strategies, digital upskilling programs, and stronger organizational support to sustain employee well-being and productivity during technological change. These insights can help bank management and policymakers design more humane and inclusive digital transition plans.