Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays

Author(s): Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS

In this study, the researcher looks for lubricant spray retailers’ satisfaction throughout the sector industry. The major goal is to determine the retailer satisfaction with the effect of 4p’s for the lubricant industry, measure how satisfied the retailer is with the product, and determine the best location for the product in the shop. Using the convenience sample strategy, the data were gathered from 240 stores using structured questionnaires. The research design is descriptive in nature. The SPSS software is utilized to analyze the data. The study results that the retailer’s satisfaction with the lubricant sprays and the brands should do more promotional activities to increase sales.

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