Author(s): Rajeswari M, Magesh R and Keerthana S
This study focuses on the utilization of big data information in decision making process by the Indian investors in stock market investment. This study is about the big data information utilization and the factors influencing the investors to invest in the Indian stock market. Investing in stocks is not a simple task, and how the big data information is useful to the Indian investors. Stock market is a place where securities are bought and sold. The recent days, the update of technology we can sit in a place and do what we want and so the investment process becomes ease with the help of the big data information available in the online and applications to understand the stock market. In this study it is mainly concentrating on the Indian investors who use the applications for the knowledge about the investment and got influenced by the availability of the investment sources. Thus the investor sitting in any part of the country would be able to invest using the Internet as a medium through many systems. The big data application, such as money control,investing.com and other big data application, which is used for the information about the day to day information. The various investment options of stock market such as Equity Stocks, IPO, Mutual Fund, Futures and Options, and Commodities. And then the short term, medium term, long term of investments. In which the investors got more influenced on big data for the stock market investment.