Author(s): Vikramaditya Malladeb, Sarita Mishra and Sudhansu Sekhar Nanda
The objective of the paper is to understand the perception and challenges faced by farmers for promoting agrotourism in the Jungal Mahal region of West Bengal. It is done by examining the policy ecosystem, infrastructure, economy, capacity building and access to finance factors in the region by means of both primary and secondary research. The motivation derives from the likely impact of this study for rural development, farmer income diversification, and general tourist sector growth. The study's goal is to give policymakers, businesses, and academics important insights.