Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Viewpoint on Digital Marketing and Usage of Social Media Tools during Covid-19 Pandemic

Author(s): Vaishali Patil and Anuj Kumar

In this article, the authors will focus on the usage of digital marketing and social media channels during the COVID-19 pandemic. This is a viewpoint-based article in which authors referred to different research articles focused on the use of social media channels and digital marketing by the industries and organizations during COVID-19. It can be said that digital marketing played an important role in improving business efficiency, effectiveness, two-way communication with the customers, spreading awareness and information, but on the other side, digital marketing also created a panic among individuals. Social media tools developed an infodemic in which a lot of unnecessary information has been shared with the customers. To a more considerable extent, social media and digital are more a boon rather than a bane during the pandemic time.

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