Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


A Viewpoint on Sustainable Practices of Coles and Woolworths During Covid-19

Author(s): Asmat Ara Shaikh and M.Z. Shaikh

This study explores and describes the best sustainability practices of Australian-based world’s most considerable retail groups Cole’s supermarket and Woolworths’s supermarket towards environmental, social, and governance issues during Covid-19. This article highlights the FY 20 sustainability materiality assessment report to understand the substantive issues associated with stakeholders, customers, employees, and society. This is a viewpoint-based article in which authors referred to FY-20 Sustainability report social media, government, and industry trends focused on both the groups’ key role to play with captivating towards achieving sustainable results as well as concentrating fiercely on areas where change can be created to achieve desired outcomes and to fulfil the needs of teams, suppliers, customers, and communities to convey positive differences during pandemic COVID-19.

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