Author(s): Silajit Ghosh, Doel Mukherjee, Santanu Dasgupta and Abhijit Pandit
Among the myriads of urban centers known for their gastronomic delights, Kolkata, the capital of West Bengal, India, stands out as a city with a rich and unique street food heritage. The present research is focusing on the consumers perception towards street food consumption in Kolkata city. A structured questionnaire was framed using Google forms and distributed to respondents using online platforms. Convenience sampling techniques were used for the collection of the data. A total of 100 valid responses were found. Descriptive statistics and Structural Equation Modelling were used for the analysis of the data. The findings of the study concluded that easy availability, taste and convenience to eat are the factors which influence their purchase decision of street food. The findings of the second objective also concluded that street food in Kolkata city is not hygienically cooked, packed and street food vendors need to improve food safety and hygienic factors.