Author(s): Uma Shankar Yadav, Pragalbh Sharma and Ritesh Sharma
Due to a variety of stressors, including overload, role ambiguity, role conflict, responsibility, participation, etc., marketing professionals experience a lot of stress. Stress has a detrimental impact on one's mental, emotional, and behavioural health as well as one's professionalism as well as a person's adaptability to change and consistency in the surroundings. The effects of stress can be apparent in how well workers perform at work. This study uses data from 100 marketing professionals employed by multinational corporations in India as managers and assistant managers to explore the association between job stress and work performance. Data collected by survey and percentage-based analysis.