Author(s): Gondesi Santhoshi Kumarai, Parminder Kaur Bajaj, Sarita S Rana, Kethan, Jaggaih, Mahabub Basha S and Venkateswarlu Karumuri
Organized retailing is gradually drafting out its way and becoming as next booming industry with a meticulous transformation. But customer satisfaction has recognized as a prime factor in prioritizing consumers' future purchase intentions. Customer who are Delighted also likely to tell others of their favorable experiences and thus engage in positive or direct promotion of outlet. This paper depicts out the customer satisfaction towards organised retail outlets in north Karnataka. A total of 100 customers were virtually surveyed with a structured questionnaire. The results which are exposed from the study will help the managers of organised retail outlets to understand the factors that are related customer attitude and satisfaction. Where gender influences the shopping behaviour and leads to better insights for customer satisfaction. The study has provided an insight for the retail outlets on how the customer of Bengaluru north perceiving the satisfaction, loyalty of the store. The important factor which leads to increased loyalty at organised retailers is customer relationship with many supportive associations (Bonus/Loyalty Points/discounts).it is identified that there is an association between satisfaction and gender.