Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


An Empirical Study on Marketing and Hr Challenges In Construction Industry A Study with Reference To L&T

Author(s): Venkata Ramana J, Manila Ratna and Sai Kalyan Das

Human Resource Management is the process of hiring, selecting, and inducting employees, as well as providing orientation, training, and development, evaluating employee performance, determining compensation and benefits, motivating employees, maintaining proper relations with employees and their trade unions, and ensuring employee safety, welfare, and health in accordance with local labour laws. Planning, organising, directing, and managing are all management functions in Human Resource Management. It entails the acquisition, development, and maintenance of human resources. It aids in the achievement of personal, organisational, and social goals. Human Resource Management is a subject that spans several disciplines. Management, psychology, communication, economics, and sociology are all covered. It entails teamwork and team spirit. It's a never-ending process. As a department inside a corporation, human resource management is responsible for all elements of personnel management. This article also aims to study the marketing challenges faced by the contraction industry in general and L&T in particular.

Get the App