Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Analysis of Rural Customers' Dilemmas with Digital Banking Services In Indian Banking Systems Study of Selected Villages In Pune District of Maharashtra State

Author(s): Roshni Sawant

This article aims to provide usages and constraints of digital banking services among the rural banking customers in the Pune district located in the Maharashtra state, India.

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