Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Assessing Customer Satisfaction of Foodtech Firms During Supply Chain Disruptions

Author(s): Syed Kazim, Mohd Aftab, Kotigari Reddi Swaroop, Naveen Pol and Ravi Shankar Bhakat

This research paper aims to assess the effectiveness of supply chain management of food delivery aggregators during supply chain disruptions. The key objective of the research paper is to identify and analyze the factors that influence consumer satisfaction with food aggregators. For data collection, the questionnaire was developed and circulated among respondents of different age groups, gender, and income levels. Suitable statistical tools were used to analyze collected data and understand the interrelationships among the constructs. Based on the interpretation, recommendations and suggestions are provided pertinent to food tech or food delivery aggregators.

Get the App