Author(s): Maysam Shafiee, Amirhossein Sabooni Asrehazer, Fatemeh Shafiei and Seyed Babak Rezadoost
The tourism industry has grown significantly in recent years, but the worldwide outbreak of the coronavirus and the resulting shock to the tourism destination industry has presented significant challenges, including travel protocols, recovery, and destination competition. The goal of this research is to look into the factors that influence the attractiveness of a tourist destination during the Covid-19 pandemic. As a result, this study is a descriptive survey in terms of development-applied goals and data collection. The research was conducted in two stages: the first stage involved meta-composition and coding of articles to create a conceptual framework, and the second stage involved designing an interview protocol and conducting a semi-structured interview with tourism experts. An appealing destination chosen by tourists during the Covid-19 pandemic is likely to have an advanced health system, effective management, and creative marketing, according to the findings. Because of the variety of crises and the nature of the tourism industry, the activity and sustainability of travel protocols, recovery programs, and tourism destination competition in the post-crisis period are critical.