Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Awareness, Acceptability of Public towards Egg Powder In Vijayawada, Andhra Pradesh, India

Author(s): Kishore Babu B and Yuktesh N

This study aimed to investigate the awareness and acceptability of the public towards egg powder in Vijayawada, Andhra Pradesh, India. Materials and methods: A survey was carried out in urban and rural areas of Vijayawada Andhra Pradesh. A -structured questionnaire was used to interview respondents who consume eggs regularly and. the data were analyzed with 152 respondents,. The data collected was analyzed using SPSS Out of 93 male respondents, majority 72.04% (67) Male respondents are not aware about egg powder, followed by 22, 58% (21). There is a need to create and enhance the awareness about egg powder among communities. Awareness should be created about the advantages of egg powder like the reduced weight per volume of whole egg equivalent and the shelf life, smaller usage of storage space, and lack of need for refrigeration.

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