Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Become an Open Innovative Organization: An Integration Conceptual Framework

Author(s): Munkaila Abdulai, George Cudjoe Agbemabiese, Peter Kwasi Kodjie and Ibn Kailan Abdul-Hamid

Open innovation has emerged as a relevant concept both in literature and contemporary business practice. The study used an objective and systematic comprehensive review of the literature on open innovation. It identifies the gaps and provides a recommendation on how open innovation can be successfully integrated into an organization. The study adopts text mining of 139 journal articles on Open innovation from only 4-star top-ranked innovation journals on OI that enables robust non-empirical analysis of how open innovation is perceived and develop a cyclical framework for successful adoption and integration of Open Innovation. The study found that open innovation has become more open and sustaining it has become more challenging. A nine (9) phase cyclical framework model has been developed to address the challenge of sustaining open innovation with the introduction of sustainable leadership as the panacea to guide the integration process. Future studies should empirically test the developed cyclical framework to validate it in practice.

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