Author(s): Marjam Desma Rahadhini, Achmad Choerudin, Dwi Hastjarja Kustijana B
Based on the economic and socio-cultural development, tourism is a strategic industry because it encourages the increasement of job vacancies, people’s income, society quality, the sense of patriotism towards the nation's cultural values, and it is also an instrument to preserve the environment. In 2000, World Tourism Organization (WTO) predicted that the global tourism industry would have an annual growth rate of more than 6%. This optimistic expectation brings the culinary development of a region to be turned into a tourism asset by combining it with other region potentials in Solo. Behavioural intention is an interesting issue to be investigated. Behavioral intention is the measurement on how strong a person’s intention in describing their acts and an intention to act will determine whether or not the behavior will be executed. Theoretically, the concept is still debateble in the previous studies. This is due to the diversity of problems, research observation objects, research methods, and variable observation that lead to the construct diversity. This condition provides the opportunity to develop a model that can explain a tourist’s behaviour towards the culinary tourism in Solo.