Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Bio-Innovation and Technological Digitization of Mushroom Cultivation and Marketing for Rural Development

Author(s): Harshini Priya Adusumalli, Nur Mohammad Ali Chisty, Mahofuzur Rahman, Shakawat Hossain and Mahesh Babu Pasupuleti

Mushrooms, which were originally picked from forests but are now more often produced, have recently emerged as the products of the world's largest agricultural sector. It is believed that more than 25 million farmers in China are actively engaged in the collecting, cultivation, processing, and sale of mushrooms, according to government statistics. The raw materials have extended from a few hardwoods to a range of woods, with the proportion of agricultural residues and wastes growing as time go on. The average yearly growth rate has been more than 10% in China during the previous 30 years, according to official statistics. This report describes the fast expansion of mushroom production, as well as its contribution to food security and rural development through sustainable practices. Aspects such as bio-innovation, technical digitalization, and marketing are also considered in this study. Mushrooms have the potential to play a significant role in future food supply as well as in the development of new dimensions of sustainable agriculture and forestry.

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