Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

Author(s): Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

This research aims to present an overview of Blockchain technology and Industry 4.0 with the purpose of promoting practices in Sustainable supply chains management. This study is primary and exploratory in nature. The sample size of the study was 250 employees working in oil industry as respondents residing in Pune, Maharashtra. The responses obtained from structured questionnaire. Confirmatory Factor Analysis is performed in the study. The variables under study were relationship management with suppliers, relationship management with customers, Just in Time, Long term planning, supplying management, subcontracting, electronic purchasing, logistics management and resource allocation. The conceptual model also framed. This study's findings reveal that SCM methods have a favorable and significant effect on the operational performance of the Pune, Maharashtra business sector. In spite of the fact that integration is unnecessary for many SCM methods, they may have a considerable effect on the operational effectiveness of particular Sustainable. By incorporating Blockchain technology into supply chain management (SCM) processes in real time, researchers can explore novel avenues for enhancing business effectiveness.

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