Author(s): Jolly Masih and Ashish Sharma
Social entrepreneurship is a rising trend where entrepreneurs prioritize social and environmental impact alongside profits. In today's changing world, traditional business models are being redefined by social entrepreneurs who tackle challenges like poverty and inequality. RangSutra Crafts India, founded by Sumita Ghose in 2006, has transformed the Indian handicraft sector, merging heritage craftsmanship with modern design. This case study explores the successful partnership between RangSutra and FabIndia, showcasing how RangSutra's ethical practices and innovative model align with FabIndia's mission to preserve indigenous crafts while empowering artisans with sustainable livelihoods. It reveals the key factors driving their success, challenges faced, and valuable lessons for similar collaborations. Social entrepreneurship emerges as a powerful force fostering positive change and sustainable solutions.