Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Business & Organizational Supportive Environment with Individual Psychology and Employees′ Performance in Remote Working Environment: The Moderating Effect of Level of Rigidity

Author(s): Raj Sharma and Shweta Mishra

Purpose –This paper purports to examine and observe the inter-relationship between employees’ performance and other dimensions (organizational& family supportive environment and individual psychological traits) in the moderating context of tele-working conditions at global level. It studied each dimension separately with the rigid policies of an organization. Design/methodology/approach – In total, 20 remote workers participated in the study who contributed to a semi-structured interview independently and completed that with their recommendations and suggestions. Purposive sampling is used in the study with the help of online surveying methods through mail or phone. A conceptual research model is also figured out. Atkinson’s Flexible-Firm Model is drawn upon in the study. Findings – Rigidity or flexibility has its own impact towards the organization as well as the workforce. The results indicated a positive relationship of organizational and family supportive environment with the performance of the employees and a negative relationship of individual psychological traits with the performance of employees in tele-working conditions where the associated relationship is moderated by the level of rigidity in an organization and family as well. Research implications / limitations– The findings highlighted the paramount importance of supportive environment in organization and family in tele-working conditions and gave a contribution to the little knowledge of organizational and family support and psychology level of an individual which influences the performance of the employees in tele-work environment of an organization. Practical implications – The results &conclusions provide the fundamental evidence for the existence of a relationship as the flexibility in business and organizational environmental aspects raises their extent, the performance of employees also increases amongst all the tele-workers while when the rigid psychology of an individual raises, the performance of an employee declines. Henceforth, the level of rigidity, whether in an organization or in family, has its own significance which moderately affects the performance of an employee. Along with it, individual psychological traits also play the key role when challenged with the rigidness of an organization and family. Originality/ value – The study presents the unique contribution in the existing literature of human resource in this emerging era. Firstly, the study shows the rigid tele-working conditions prevailing in the organizations. Secondly, the study exhibits that the level of rigidity which moderates the relationship between business & family supportive environment and individual psychology and employees’ performance.

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