Author(s): Gaganpreet K Ahluwalia, Karuna Joshi Gole, Rohan Das, Sadaf Karim, Samrat Ray, Sunil Kumar and Kumar D
Purpose: The Indian Cinema since independence has changed a lot. The change in consumption pattern towards Indian cinema is on account of change in technology, educational level, and increase in per capita income, digital connectivity etc. However, there are certain other demographic factors which have also influenced consumption pattern. Thus, under such situations, the researchers have tried to study the demographic influences such as age, gender, income and other variables on the consumption pattern. Design/Methodology/Approach: The research study is descriptive and analytical. The researchers have taken both primary and secondary data. The sampling design was non probability Judgmental sampling. The researchers have taken a survey of 108 respondents through questionnaire in order to know the changes in consumption patterns towards Indian Cinema. Originality/Value: First and foremost is that there are only few literatures regarding consumption patterns of Indian Cinema. The existing literatures have only considered limited dimensions of the subject. Thus the present study seems to explore various demographic features and its influence on changes in consumption pattern towards Indian cinema.