Author(s): B. Latha Lavanya, Shaik Ghiasuddin, T. Milton
As the battles of business take higher grounds, the level playing field has now emerged to be borderless due to the unchallenged embarkation of disruptive innovations of products and services offered by companies which start up in no time and pick up the pace of competence through large scale marketing using the omni channel mediums of Digital means. When this entire strategy of digital marketing is powered by unparallel use of Artificial Intelligence platforms, it aids businesses outmaneuver the competition and pick up a competitive edge in connecting with the customers and achieve some of the most valuable insights.