Author(s): Anurag Kumar and Isha Malhotra
The present paper proposes organizational auto ethnography as a viable tool to understand co-cultural perspective of the organizational structure. The study rests on the idea that all attempts to value diverse workforce must be directed to take into account the proposition of organization as communication. As recognized communication as the constitutive element of organization, it is only through communication that a diverse and disparate workforce can be managed and assimilated in the organizational environment which is indeed a complex and polygonal process. A fruitful contribution of co-cultural communication framework is discussed to appreciate the communication structure and orientation of the diverse workforce which is indeed affected by the survival strategies of the co-cultural group members in a hostile world of dominant structure.