Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Competency Assessment: Methods Used In Private Sector Companies

Author(s): Anitha Acharya

Purpose –The purpose of this paper is to identify the methods used by private companies to measure their professional employees’ performances. Design/methodology/approach –A systematic review of the literature regarding the competency assessment was conducted. The data was collected from forty participants. A thematic analysis was used to analyze the data. Findings –Four main themes were identified, namely, 360-degree feedback, graphic rating scales, trait focused appraisals and management by objectives. Practical implications –The competencies of professional employees can be used in a variety of ways. For instance, they can be incorporated into performance appraisals, hiring practices, and succession planning. Originality/value –This is an original research article based on primary data.

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