Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Consumer Acceptance of E-Wallets as A Mode of Micro-Payment

Author(s): Mary Metilda Jayaraj and Raghav Kapoor

E-wallets, in simple terms, can be referred to as the digital version of a physical wallet that can be used to carry out monetary transactions. Owing to the smartphone usage and the pivotal growth of the internet, the consumers are now shifting toward a cashless economy, with e-wallets becoming one of the pioneers and leading fintech products bringing about this change. The paper aims to study the consumer acceptance of e-wallets as a mode of micropayment. To understand and measure the consumer acceptance, this paper examines the satisfaction that the consumer is able to derive by using e-wallets in order to make payments of small denomination value. In order to measure the satisfaction derived, the study considers three independent variables, which include the perceived usefulness, the perceived ease of use, and the perceived security and protection. Accordingly, a structured questionnaire was prepared and the data was collected from 140 respondents on the basis of which ANOVA, correlation and regression analysis were carried out to draw statistical inferences from the data collected. The findings of the study showed that each of the independent variables, i.e., the perceived usefulness, the perceived ease of use as well as the perceived security and protection had a positive and a significant impact with the satisfaction derived by the consumers in using e-wallets to carry out micro-payments. Further research findings also revealed that there was a significant impact of each of these three independent variables on the satisfaction derived.

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