Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Consumer Preferences and Future Impact on the Algerian Car Market

Author(s): Soufyane Bouali, Selma Douha and Mohsen Debbabi

This study aims at determining Algerian consumers’ preferences for second-hand and new cars, in particular those manufactured locally, with the recent spectacular rise in the prices of different car brands. Moreover, we focused on the impact of consumers’ boycotting campaign launched on social networks. In this regard, we measured the reactions of a sample of 20 local car retailers and their dealers.