Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Customer Buying Behavior Towards Cars During the Pandemic

Author(s): Joan Kingsly and Rajesh Ram Kumar

Automobiles have now become a necessity for most families. Both ends (Company and Customers) were expressing a shared interest in it. The growth of automobiles has been huge, and as a result, numerous new models have emerged. The study also seeks to determine whether COVID-19 influenced their decision to purchase an automobile. The study was carried out via an online survey. The study also reveals the criteria that buyers evaluate when purchasing a vehicle. Also, to determine customer knowledge of electric and CNG vehicles.

Get the App