Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Customer Satisfaction and Loyalty In Retailing In the Covid19 Pandemic

Author(s): Bidyut Jyoti Gogoi

Firm’s need loyal customers to sustain in tough competition and uncertainty. Customer satisfaction plays a big role in creating a pool of loyal customers. The loyal customers are needed also to voice out for the company products and services. Customer loyalty also helps in creation of positive brand image. Brand reputation helps the firm to stand out even during tough times. The Covid19 pandemic has brought in several changes in the way consumer behaves towards a brand. The brand strategies have also undergone changes to meet the consumer requirements.

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