Author(s): Vibha Sharma, Ruchika Vats, Nisha Sharma and Rohit Kaushik
Numerous young people report spending their time online instead of engaging in real-life activities, indicating that their emotions, such as happiness, anxiety, and concern, are becoming increasingly tied to their digital experiences. This research investigates the emotional and behavioural impacts of social media on individuals aged 18 to 25, with a particular focus on Generation Z. The results show a notable increase in YouTube usage within this age group, indicating a change in digital consumption habits toward more engaging and visually attractive platforms. The study examines how prolonged social media usage affects users' emotions, frequently leading to compulsive behaviors. The relentless pursuit of validation through likes, comments, and shares establishes a feedback loop that affects self-esteem and emotional well-being. This continuous cycle of online interaction often interferes with daily routines and reduces engagement in in-person relationships and activities. The research underscores that social media not only connects individuals but also has a notable effect on social behaviors and emotional experiences. Recognizing the psychological impacts of these platforms on young people is essential as digital environments become increasingly immersive. The study calls attention to the necessity for targeted strategies and greater awareness to encourage healthier digital behaviors among youth.