Author(s): R. Arun Prasad, Kishore Kunal, C Joe Arun and MJ Xavier
COVID-19 has changed the mind of consumer all over the world. There is a paradigmatic shift from non-essentials to essentials in buying patterns, relegating loyalty to brands to the background. Fear of contracting the virus has led the consumers to give importance to healthy foods and vitamin supplements, medical and protective apparels. In this post-covid consumer world, this paper analyses the difference between the consumer mind of pre-covid time purchase process and post-covid purchase process. First, conventional consumer behaviour process is stated – internal, external influences, and purchase process. Second, the paper looks at the ways by which COVID-19 has changed the consumption process. Finally, the paper attempts to suggest marketing strategies for the post-covid market.