Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Determinants Of Tourism Development In Jammu And Kashmir: An Empirical Analysis

Author(s): AanqaMoghal, D Mukhopadhyay, Pabitra Kumar Jena and D P Priyadarshi Joshi

Tourism has emerged as one of the fastest-growing sectors contributing immensely to the economic development of India. Jammu and Kashmir is a popular destination for domestic tourists and tourists around the globe. Thus tourism development in this region spells out its importance. The study attempts to analyze the determinants of tourism development in Jammu and Kashmir. The paper used the primary data collected through an administered questionnaire developed to gather information on tourists, business owners, and people from Jammu and Kashmir. Logistic regression shows that factors like employment generation, income generation, poverty reduction, and economic stability play a significant role in tourism development in the region. Based on these findings, the study suggested some policy implications.

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