Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Dichotomy and Interdependence in Strategic Management Concerning Innovative and Investing Activities of Organizations

Author(s): Halyna Humenyuk, Victor Yemtsev, Kostiantyn Salyga, Tetiana Pavliuk, Halyna Pavlova

The article raises questions about obtaining potential and effective ability of the organization to symbiotic innovation and investment development. Controlling provision of innovation and investment activity from the position of organizational and economic mechanism of economic activity is considered. It is proposed to introduce the Balanced ScoreCard (BSC) tool into the strategic management of innovation-investment activity and to form the evaluation indicators of the quality management of innovation-investment organizations activity.

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