Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Digital Payment Expansion A Boon for the Travel and Tourism Industry in India

Author(s): Nishitha, P., Savanam Chandra Sekhar, Nikas Reddy, G.S.S., Pravallika Reddy, M, Lahari Chowdary, V and Anjani, R

Digital wallets, digital cards, and online travel agents are all clearly influencing the growth of the tourism sector. Travelers can access profitable, safe, convenient, and secure experiences via digital channels. Numerous travel planning apps, like, goibibo, skyscanner, make my trip, etc., have started operating successfully in India. The objective of this paper is to examine the effects of digital payments on the tourist industry in relation to the visitors to the Andhra Pradesh’s temple town of Tirupati. Most respondents express great satisfaction with Tirumala Tirupati Devasthanam’s digital platform offerings, including its online seva ticketing, panchagavya items, lodging, and refund options.

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